Web search is really easy you just input a query and get results in a fraction of second. A search engine teleports users to aligned World Wide Web with a purpose to display the most relevant information on given query. Overall search experience was pretty basic in late 90s where the Internet access was restricted mostly to Cities, businesses didn’t consider the Web as a tool of growth expansion and that was time where a majority of population wasn’t so sure about the role of Internet in day to day life.
Google’s search updates are user centric that works well for the Google users, so if you are someone working in Digital Marketing there are things to realize for your own good. You help Google to serve better, it helps you back, you manipulate search results you get penalty – Physics works everywhere without exception.
Usually, Google search update doesn’t come with drastic changes. Google Search would highlight specific points in discussion forums, webinars. One must sync with search engine guidelines because a section of Google users could be your business prospects. In the end, both could be working for a set of users.
As one can see that the Web optimization is no longer about keywords, link counts and spam content generation. Search Engine are now able to process natural languages that means it can analyse the user intent.
Machine learning plays a major role to the modern web activities. Your device keeps your clone inside that could predict your actions, possibly knowing you better than you know yourself.
A regular Web user may not know how to use Search engine to get accurate results, and that’s where machine learning could help. Search engine is a knowledgeable person who probably knows everything about this world. When a user ask for assistance, search engine would analyse it and provide the best suitable results based on your search intent. In short, the user can get accurate results without knowing the keywords for it.
Search experience has improved over the time now it is not just about links and short description, but also data presentation plays an important role on the SERPs. I remember when I used to see plain results on given keyword searches and some may not be relevant at all!
Efficient data collection, storage and presentation key to unlock better Web experience. Smart crawlers can analyse the user behavior, search intent and sync with overall search journey to produce the best possible data visualization for an individual.
A user may not know much about the subject, keywords to fetch results from Web, and that’s when machine learning comes to play an important role. Search assistant is a guide in search journey that manages user queries, analyse and decide the path ahead.
Modern day Web assistance has been synchronized with natural languages that goes beyond keywords. An individual can interact with search engine and he/she may not even have to type any keywords to initiate search.
Structured data presentation is an attempt to highlight relevant content as text, slider, video, image, graph, map, snippet etc. It is an attempt to create a broad search experience on a topic that provides great insights along with additional information. A search engine would try to display the best of Web for a single query that could possibly provide answers with reference to creditable sources.
Webmasters have a big task on hand that’s to create interactive webpage content for websites. Interactive content is not about plain text, it’s overall hypertext you embed on a page. Obviously, you don’t expect me to disclose everything here, but hints are enough for a smart one. Remember, it’s an HTML page which contains hypertext/hypermedia.
SEO is extremely slow process, it may take months to reflect your work, but it’s the most authentic way to promote a business on the Internet. Let’s not spam the Web. Webmasters need to create content to answer user queries.
Digital marketers need to think like programmers, need to feel search algorithms. Google’s recent updates have specifically targeted spammers who constantly follow age-old techniques, indulge stereotype marketing strategies and never really care to learn from own experience.